News Reporter
The infamous CMU tradition of Keg-a-thon is poised to rise again as a partnership between Sustainability Council and The Point.
The proposal for a new version of Keg-a-thon, called a “virtual Keg-a-thon” by Sustainability Council Communications Director Amanda Stahlke, passed ASG Feb. 26 and is currently awaiting approval from the Office of Student Services.
The event is designed to encourage sustainable practices at The Point and responsible drinking for participants. The competition tasks 10 teams of 10 to drink their way through a ‘virtual keg’ over the course of the spring semester.
“Rather than drink an entire keg as a team in a single day, you are essentially required to drink in a responsible fashion,” Stahlke said.
Participants will be limited to two 16- ounce beers per day and can substitute non-alcoholic beverages like coffee or soft drinks. Competitors will enjoy 50 cents off beers and discounts on other beverages for the course of the event.
Since a keg contains 124 16 ounce drinks, the shortest amount of time a team can take to complete the challenge is 13 days.
Stahlke hopes that this will not be the case.
“I’m worried that we’re going to have 10 teams that will finish in 13 days,” she said. “I don’t foresee that likelihood, but that’s why we’re encouraging the longevity.”
John Marshall, Vice President of Student Services, said that when students plan events involving alcohol, he checks to see that they have a plan in place to prevent and mitigate underage drinking, excessive drinking, and drinking and driving.
“Conceptually, what has been described to me takes care of these three issues,” Marshall said.
As of Thursday morning, Marshall had not seen a formal proposal for Keg-a-thon.
Mitch Walker, Marketing Manager of The Point, said that The Point’s employees would help support the responsible values of the Keg-a-thon.
“If they try to drink more [than the two beer per day limit], they are going to be disqualified,” Walker said.
The Point’s employees will check identification to prevent underage drinking. To prevent drunk driving, The Point has partnered with MavRides and will make contact information for taxi services available to customers.
Stahlke hopes that competitors will join the effort to ensure responsible drinking.
“It’s not just [employees from] The Point,” she said. “It’s your entire team taking care of each other.”
The event is planned to begin the first week of April.
Registration will cost $10 per person, and the proceeds will be split between Sustainability Council and The Point, which will use the money to invest in sustainable business practices.
crclark2@mavs.coloradomesa.edu
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