Features Reporter
Photo by: Whitney Kidd
Passersby gathered around a student-manned AT&T booth from 11 a.m. to 1 p.m. Friday on the Delta Quad, lured by the promise of free swag, a three-legged race and the opportunity to win an iPad mini.
Two dozen business majors spent the afternoon promoting the “No Text on Board” campaign as part of an Advanced Marketing class.
The class is a capstone course for those looking to graduate from CMU with degrees in business and requires that students form their own marketing firm.
Colorado Creations, the student firm created by this spring’s Advanced Marketing students, has organized various promotional events on campus throughout the semester, including booths at Safety Day and Pinon Palooza.
The highlight of Colorado Creations’ “No Text on Board” event was a three-legged race, which was made more difficult by an added obstacle. Participants were made to text while hobbling along with a partner.
“We’re trying to get the message out there, ‘It can wait, don’t text and drive’,” business major Britney Smith said. “If you can’t really walk and text, imagine texting while driving.”
CMU students Lucille VanVooren and Summer Igo won the second round of the three-legged races, each walking away with a new phone case.
“We were texting each other,” VanVooren said.
Phone cases from Speck and Otterbox were among the many pieces of promotional materials business students had to keep in mind while planning the event.
Members of Colorado Creations, 24 in all, were given a $3,000 budget and were entirely responsible for the logistics behind the “No Text on Board” event. The $3,000 went toward purchasing swag from AT&T and providing 45 new phone cases and the iPad mini.
“It’s really beneficial for real-life situations,” business major and co-coordinator of the event Thomas Beccue said of the project. “[The class] has really contributed to my skills by teaching me leadership skills, how to market, the financials of everything, just learning about the overall world of business.”
Colorado Creations members were also responsible for meeting with AT&T representatives to get an idea of “their brand, their image and how to push what they can offer to customers,” Beccue said.
Around 300 students stopped by the Colorado Creations’ and AT&T’s two-hour event Friday. Business major and Criterion photographer Michael Wong was the sole winner of an iPad mini.
“It went great,” Beccue said. “We reached our objectives across the board.”
cblackme@mavs.coloradomesa.edu
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