In the past few years, Grand Junction has become more of a college town. With an expanding campus, college students are starting to fill the streets more than the older retirees we have become acustomed to. When the Girls Gone Wild (GGW) bus pulled up to Mesa Theater Wednesday night, CMU was put on a university level which more popular college towns like Boulder and Tempe share.

“The college enrollment really went up this past year,” Luke Parker of Second 2 None entertainment company said. “We were trying to give kids who go out to the bar something to do.”

GGW is a popular adult entertainment company that tours colleges and party towns all over the country looking for girls to, well, you know, go wild by exposing their bodies. It became popular in 1997 when GGW infomercials started airing late nights on popular TV channels. They began releasing full-length films each year and touring clubs and popular spring break vaction spots to get the best footage.

Joe Francis, the creator and company developer, used his popularity to get celebrities like Snoop Dogg, Eminem and the cast from MTV’s “Real World” to make guest apperances and host “searches.”

For Second 2 None, a company that creates events by handling promotions, marketing and talent relations, booking a visit to Grand Junction was important, and they had to book the right people to go along with the girls.

“We were trying to get a DJ that they were working with, and it turned out that the DJ was doing stuff solely with GGW,” Parker said. “We were trying to work with the DJ to see if we could work as a duo. We used that to get GGW on board with what we were doing.”

Wednesday’s show featured music by Joey Paranoia. Other DJs opened up the show to draw the crowd in before Paranoia hit the stage. Go-Go dancers were the first girls to arrive, dancing on stage around the DJ booth, receiving applause from the crowd below. As the show went on, the audience got excited for the real entertainment to arrive.

“Im here for the girls to go wild,” student Anthony Sims said. “I expect the GGW that I see on TV.”

Girls finally hit stage to do what everyone was hoping they would do. With music blasting and girls entertaining, the crowd was into what they had paid to see. The near packed house wooed and yelled for more. The CMU students were given a taste of what the bigger, “party” schools get to witness more often than not.

Grand Junction was GGW’s first stop in Colorado. They made stops in Boulder, Fort Collins and Vail after the bus left the theater early Thursday.