Media Day March 7, 2011
Mesa State College College Center
8:00 – 9:00 Registration – Award/Entry Submission
Photo Contest Entry/Set up (Reception area 2nd floor)
(Yearbook critiques – 8:00- 9:00 – individual school sign –up)
9:00 – 9:10 Large Ballroom
Student Welcome – Mass Communications Media Outlets @ Mesa State
9:10- 9:50 Large Ballroom
Mass Media 2011:
In the Cloud & On the Street!
“Look! Up in the Cloud! It’s a bird! It’s a plane! It’s an emerging media pro!”
A whirlwind look at social media and its impact on traditional media: it’s not the ‘same old rodeo!’
Hosts: Patience Kanda and Lauren Bell, Mesa State College
Participants:
Matthew Breman, CEO – Cranium 360
Luke Richards, Media Consultant
Laurena Davis, Managing Editor- GJ Daily Sentinel
Randy Stone, General Manager- KREX
Amos Gelb, Professor- George Washington University
Kevin Wodlinger, Market Manager – Cumulus Radio
Dylan Hardy, Creative Services Manager – KJCT
10:00 – 10:50 Break out sessions
Large Ballroom
Challenges and Benefits of Emerging Media Disruptions
Explore the challenges and benefits of implementing emerging media technologies such as Facebook, Twitter, blogging, iPad, smart phones and podcasting.
Host: Adam Cochran, Mesa State
Participants:
Jeff Kirtland, Mesa County School District 51 Communications Director
Jack Amadei, Page Merrifield, – Mesa State Mass Communications
Paul Daugherty, C.U. School of Journalism
College Center 221
High School Editor / Advisor Roundtable
Bring your publications, questions and ideas. Learn from your high school colleagues, advisors, college students and faculty.
Hosts: Byron Evers, Katie Schultz, Carroll Multz, Charlie Martinez – Mesa State College and Alan Kirkpatrick, C.U. School of Journalism
College Center 222
Photoshop Tricks and Tips
Learn ways to make your publication’s photos more dynamic and reduce your workload at the same time.
Presenter: Megan Philip, Jostens
College Center Small Ballroom NW
Radio. . .with Pictures
Panelists will discuss the importance of having a
video/visual presence via social media with traditional radio.
Host: Regis Tucci, Mesa State
Presenters:
Lance Manganello, Tommy Rocker – Cumulus Radio
Jim Davis, Chris Britt – MBC Grand Broadcasting
Dan Hannigan, Web Master – KMSA-FM /KMSA Video
Kevin McChesney, Team Leader – KREX-TV
College Center Small Ballroom NE
Writing with the Pro(se)
A writing workshop for new/intermediate reporters guided by an award-winning journalist.
Host: Eric Sandstrom – Mesa State
Presenter: Rachel Sauer – Feature Writer, Grand Junction Daily Sentinel
11:00 – 11:50
College Center 221
Editor/Advisor
Roundtable (continued)
College Center Small Ballroom NE
Advertising – Putting social media to work for advertisers
……Chick-fil-a? Friending cows!?
A look behind the scenes of one of America’s most successful enterprises – with an eye to the future.
Host: Dan Flenniken – Mesa State
Presenter: Kevin Brock – local owner
College Center 222
Yearbook Critiques
(sign up for 30-minute individual school session w/ Megan Philip, Jostens)
College Center Large Ballroom
Photographers: Thinking like a Pro
Sometimes, you just get lucky on certain snapshots. However, successful pros are consistently successful because they are well prepared to place themselves in the right locations at the right time, with the right equipment for capturing great moments.
Host: Byron Evers – Mesa State
Presenter: Gretel Dougherty, Photographer – Grand Junction Daily Sentinel
11:50 – 1:00
Reception Area 2nd Floor
CAREER/INTERNSHIP MEDIA MEET AND GREET
PHOTOGRAPHY CONTEST VIEWING
Registration Desk
TOURS – Mesa State Media- KMSA FM/TV, Criterion, Mass Communication Labs
LUNCH – COLLEGE CENTER
(See your packet for discount coupons
for Bookcliff Café)
(Individual yearbook critiques continue CC 222)
1:00
College Center 221
The Invisible Web –
Tips for Internet/investigative reporting
Alan Kirkpatrick, CU School of Journalism
Amos Gelb, George Washington University
College Center Large Ballroom
Your career- from Student to Pro
Learn “what worked” from students who have successfully made it into the ranks of professional journalists.
Host: Byron Evers, Mesa State
Presenters:
Patrick Bahr, Sports Reporter – GJ Sentinel
Matt Kroschel, News Reporter – KREX
Max Ryan, On-Air Personality – MBC Grand
Brian Smith, Reporter – Craig Daily Press
Amanda Walton, Creative Services Producer, KREX
College Center Small Ballroom NW
PR for 2011
Crisis Communication
From preparation to implementation – this session will teach you to use all the tools in the toolbox to communicate throughout a crisis.: traditional media, social media,
training/planning and relationships.
Host; Dan Flenniken, Mesa State
Participants:
Jeff Kirtland, Communications Director- Mesa County School District 51
Susan “Sam” Rainguet, Communications & Community Relations Coordinator, City of Grand Junction
Kate Porras, Police Information Coordinator, Grand Junction Police Department
College Center 222
Marketing and Selling Your Yearbook
Learn successful strategies and techniques to communicate with your sponsors, advertisers and subscribers.
Presenter: Megan Philip, Jostens
College Center Small Ballroom NE
Producing Award Winning Documentaries
Take a behind-the –scenes look at the Colorado National Monument Centennial documentary and other local productions. This session will highlight award-winning techniques – including use of a jib, creative animation, time lapse, and research to make effective and entertaining documentaries.
Host: Eric Sandstrom – Mesa State
Presenter: Greg Mikolai, Producer – Rocky Mountain PBS
2:00 Large Ballroom / Registration Desk
Turn in evaluations for prizes
Photo contest awards