by Whitney Robinson
On Monday, Oct. 24, the Donald Trump team aired its first ever nightly Facebook live program that is supposed to air every night at 6:30 p.m., on Trump’s Facebook page until Election Day. This nightly campaign coverage was created to “give you the message straight from the campaign,” and to do so by “bypassing the left-wing media, which skews everything,” Trump’s campaign advisor, Boris Epshteyn said in the first episode aired.
Each episode lasts about an hour and features any current coverage of a Trump rally taking place, Trump commercials, Tomi Lahren interviews and primarily very casual talk with the hosts in the “war room” of the Trump Tower. Although the hosts’ discussions and footage from Trump rallies could be informative (if you interpret them correctly), if you bore easily, this show is not for you.
Not only was the show terribly boring, it was poorly produced. From the first episode I could not take it seriously because it was so awful. The hosts did not know they were live numerous times. The audio was not on when it was supposed to be. It never actually airs right at 6:30, you have to keep checking in. It just looked thrown together at the last second. But
you have to give them some credit, they put this together to think of any other new and innovative way to reach their followers.
A conspiracy is already going around stating this show was created as a beta test to see how well a potential “Trump TV” network would do. Trump’s communications manager, Cliff Simms, disagrees.
“We were sitting around the communications office and we were looking at Donald Trump’s enormous Facebook following, enormous Twitter following and thinking how can we best utilize this to talk to voters,” Simms said in an interview with MSNBC.
This is the age of social media, and staying ahead of the game by thinking of new creative ways to reach your audience cannot hurt to at least try.
Regardless of how bad this show is, for Trump followers, they will still eat up anything they can get their hands on. The first episode received over 1.5 million views and was a great platform to spark political debates amongst voters on Facebook.
I guess you could say they are getting their voice heard, and isn’t that the point? I am not a Trump supporter, nor will I ever watch “Trump Tower Live” ever again, but you can’t hate the campaign for trying.
