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Posted on: April 20th, 2014 No Comments

KMSA sponsors fashion show in “The City of Love and Lights”

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“There’s drinks, there’s music and there’s good-looking women,” Matt MacDonald, promotional manager and talk show host for KMSA Radio said of the spring fashion show sponsored by the station and Pollux Clothing Company on Friday, April 18.

This is the second show hosted by the station. The first show took place last semester and brought in 40 bags of clothing donations for the Salvation Army.

This semester, proceeds from ticket sales benefitted The House.

“We figured they [The House] would know how to use the money better than clothing donations,” MacDonald said.

The House was established in May of 2012 to help homeless teenagers in the area. According to the organization’s website, during any given year, there are 100 teens living on the streets in Mesa County. The House provides them with a safe, stable place to stay while they develop the skill sets and the relationships needed to get them back on their feet.

“We transition them into positivity,” volunteer coordinator Troy Sides said in the opening presentation for the show.

The show itself was nothing short of dazzling. Entitled “The City of Love and Lights” and having a partial structure of the Eiffel Tower rising out of the stage, the show definitely worked the Paris model theme. Even the music was inspired by the city.

Andy Bowen, the producer and co-writer of the score for the evening, said he spent hours listening to French electronica music, choosing the sounds he liked best to create what student guitarist Brett Baroffio described as “electronic funk.”

This music created the background for the latest fashion trends, which were borrowed from Pollux and selected by Britney Watson, a representative of the company.

The decision about which clothes would be modeled was made the day before the show as the outfits could not be out of the store for more than a few days.

Watson said there really wasn’t a true theme for the clothing she selected but stated, “I’m a sucker for black and white.”

While the fashion may have come together the day before, everything else took a little time and a lot of effort. The fifteen models who strode down the catwalk have been rehearsing for the last two-and-a-half months. Every Monday night they practiced walking and becoming familiar with the beat of the music for nearly two hours.

Nikki Matthiessen, a sophomore majoring in computer information systems, said she has a lot of blisters, but that the best part of the whole process was “the girls and really getting to know each other.”

All these things-—the charity, the stage, the music the fashion and the models—came together to create what MacDonald described as “moving art”. It also provided an alternative form of entertainment for the community, which is directly in line with KMSA’s mantra.

“We’re alternative, [and we’re] doing alternative things with music,” MacDonald said.

armcbroo@mavs.coloradomesa.edu

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